Earth Day celebrations
Ambition
Be a pilot city of Earth Day, the major international event of environmental movement with over 500 million people involved in 184 countries.
Mission
Assist the Moroccan government to celebrate the 40th Anniversary of the world day of earth in Rabat.
Strategy
We have mobilized our expertises to conceive the global marketing strategy and produce the whole communication campaign and tools. The event caused a great stir with 3 strong times: day of commitment, of celebration and participation day. Each period was corresponding to a communication campaign with an economic forum for private and public actors in the environment, festivities with national and international personalities, and the signing of trade agreement on renewable energies between french and moroccan ministers.
