La Navette! Roadshow
HOP! Air France
Location : Occitania, France
Ambition
Affirm the territorial roots of Hop! Air France in the Occitanie region
Mission
We have conceived a marketing strategy focused on HOP! Air France to take over the role of a major private operator for the territories and businesses.
Strategy
The La Navette roadshow was set up to meet businesses. A tour of 16 locations across Occitania, from Toulouse to Nîmes, made it possible to meet incubators, nurseries and business hotels to promote the La Navette offer and support start-ups, SMEs and ETIs in their national and international development strategy.
