New Year's festivities

Republic of Azerbaijan
Location : Baku, Azerbaijan

Ambition

Position Baku as one of the world’s top famous capitals.

Mission

We have assisted the government on the whole end of the year celebrations to promote the city in the world.

Strategy

Implementing this measure required a marketing strategy based on ‘’I Love baku’’ concept with an overall communication campaign at a national and international level.
Experiential communication at Baku level has allowed to celebrate these festivities for over a month and complete this guidance by a large scale event to inaugurate the new year, relayed by the media in the world like Euronews to name a few.