Year of China in France
French Republic
Location : Paris, France
Ambition
Celebrate the year of China in France during the visit of Chinese President Hu Jintao.
Mission
Act out the Eiffel Tower.
Strategy
For the first time we have illuminated the iconic Eiffel Tower in red, symbol of happiness and success, for 5 nights. Symbol of Paris and internationally renowned, the Eiffel Tower was the iconic historical monument to offer a unique show. As a result of a long research period, andfor a world premiere, we have designed and illuminated the Eiffel Tower in a different color than the yellow known to all.
