Year of France in China
French Republic
Location: Beijing, China
Ambition
To celebrate the year of France in China.
Mission
Our mission was to design and produce a concert-event in the Forbidden City and on Tien An Men Square highlighting French Culture.
Strategy
Around the world-famous artist Jean-Michel JARRE, we have designed a state-of-the-art show to put the History and Culture of France into perspective. An artistic encounter between past, present and future. For the first time in the world, a show was broadcast in immersive 5.1 sound and for the only time in the country’s history, a foreign artist performed in Tien An Men Square. An event of international scope since more than 1 billion viewers watched this concert-event during which the values of France Liberté-Égalité-Fraternité were cited and promoted.
